Facebook Marketing Influence

Facebook is probably one of the biggest innovations in the web over the past decade.

It is indeed the largest social media site with over a billion users all around the globe. With a very large number of users who log in on a daily basis, most brands take advantage of this site to expose and market their brands.

Table of Contents

Introduction…………………………………………………………………….. 8

Kinds of Facebook Ads……………………………………………………. 9

Customize Your Ads……………………………………………………… 10

Chapter 1: Facebook Marketing Strategies That Work…………. 11

Benefits Of Facebook Marketing…………………………………………… 14

Chapter 2: Competing In Facebook Marketing……………………. 16

Description, Thumbnail and Headline………………………………….. 16

Checking Out Other Pages………………………………………………. 17

Creativity Is Key………………………………………………………….. 17

Post Questions……………………………………………………………. 18

Digital Customer Care…………………………………………………… 18

Tips On Facebook Marketing……………………………………………….. 18

The “Dos” and “Don’ts” of Facebook Marketing……………………….. 20

Chapter 3: All About Facebook Ads……………………………………. 23

Creating A Public Page…………………………………………………… 23

Sponsored Ads: Domain Ads……………………………………………. 24

Event Ads………………………………………………………………….. 24

Mobile App Ad…………………………………………………………….. 24

Page Post Ads…………………………………………………………….. 24

Offer Ads………………………………………………………………….. 24

Sponsored Stories……………………………………………………….. 25

Facebook Ad Retargeting……………………………………………………. 25

Two Ways To Retarget…………………………………………………… 26

Maximize Ad Retargeting’s Results…………………………………….. 27

Chapter 4: Achieving Facebook Marketing Success……………… 28

Steps To Facebook Marketing Success…………………………………… 30

Sponsored Stories……………………………………………………….. 30

Updates……………………………………………………………………. 31

Curiosity…………………………………………………………………… 31

Competition……………………………………………………………….. 31

Engagement………………………………………………………………. 31

Schedule…………………………………………………………………… 32

Sustain…………………………………………………………………….. 32

Chapter 5: Exploring the Benefits of Facebook in Business….. 33

Chapter 6: Using Facebook For E-commerce………………………. 36

Achieve Realistic Results with Facebook Lead Generation…………… 38

Find Competitors And Figure Out Their Freebies…………………….. 39

Figure Out How They Offer The Freebie………………………………. 40

Run A Long-Term Campaign……………………………………………. 40

Keep Optimizing Until You Find The Best Results For The Lowest Amount Of Cash……………………………………………………………………….. 40

Chapter 7: Using Curated Content For Facebook Marketing…. 42

Pick Winning Curated Content for Facebook Page Marketing………. 44

How To Pick The Very Best Content…………………………………… 44

Chapter 8: Reverse Engineer Your Competition On Facebook. 46

Find And Like Your Competitors’ Pages And Groups………………… 47

Sit Back And Pay Attention To Their Content………………………… 47

Analyze Their Most Engaged Users…………………………………….. 47

How To Take Advantage Of Reverse Engineered Consumer Intelligence Information Using Free Promotions……………………………………. 48

Conclusion……………………………………………………………………… 49

Facebook Is Growing…………………………………………………….. 50