ChatBots for Facebook Marketing

Introduction

It seems that the marketing world has fallen in love with Facebook Messenger chatbots recently.

Ever since Facebook announced that it’s opening messenger architecture to third-party developers for chatbot automation, people can’t praise chatbot technology enough.

If you didn’t know otherwise, you would quickly get the impression that chatbots are the best thing since sliced bread.

While now, all sorts of online tutors, online education, and online customer support services use the same underlying technology.

Chatbots have gone completely mainstream, and it has been battle-tested, tried and proven.

A lot of affiliate marketers are using chatbots over numerous platforms to bank hundreds of thousands of dollars every single month.

How Facebook Messenger Chatbot Can Help Turn Your Website Into Lead Generation Machines

Facebook Messenger chatbot automation can turn your website into a lead generation machine.

The truth is people will find your website. In fact, the vast majority of people that visit your website will never come back. It doesn’t matter where they came from.

Maybe they came from a search engine. Maybe they came from Facebook, Twitter, or Pinterest. At the end of the day, the vast majority of people who interact with your brand somehow, someway will not come back.

Worst of all, when they are on your website, they don’t really do anything in such a way that can lead to potential sales. They don’t really do anything that can possibly lead to a stronger brand for you.

You may be thinking that it really is a numbers’ game, and you just need to filter the massive amount of people that go through your website.

Well, if you think along those lines, you’re thinking the exact same way as your competitors. That’s how most website operators think; they believe that the internet is really just a numbers’ game.

In other words, if they want to get 10 sales for the day, their job is to get a thousand people to show up. That way, even if they are converting that a very low 100:1 ratio, they still walk away with 10 sales.

This is a losing strategy. Seriously, you’re burning through all that time, effort and opportunity cost only to settle for cents on the dollar. Stop thinking that.

Instead, try to maximize the commercial value of each and every interaction opportunity you get. And one of the best ways to do this is to put together a comprehensive and workable Facebook Messenger chatbot marketing system.

When you use Facebook Messenger chatbots, they actually turn your website into a question-based lead generation machine. You can bet that the vast majority of people who find themselves on your website have a question.

They are looking for new information, they are looking for their needs to be addressed. They have some sort of question, and it really is a shame that the vast majority of websites out there completely disregard this fact.

They offer information on a completely and very rudimentary take it or leave it basis. And let me tell you, the vast majority of people who end up on your website will leave.

If you ask them “Take it or leave it?” You can bet that the vast majority of them will leave. This is why you cannot play that game anymore.

Traffic is precious. Hang on to maximize each and every visitor you get, and the best way to do this is to put your Facebook Messenger chatbot link front and center.

Get those people to open their Facebook Messenger app. Get those people to engage with your bot so they can ask you the questions that they have, and your answers can lead them to conversion.

That’s how you play the game these days. Anything else is a waste of time.

Use Facebook Bots To Facilitate Your Sales Funnel Process

Regardless of whatever you do online, everything has to lead to your brand. You probably already know this. Anybody who’s done any kind of marketing online knows that this is what they should be doing.

Otherwise, they’re just wasting their time, effort, and energy. Believe me, it’s very easy to waste a lot of time online. It’s as if you’re doing a lot of things. It’s as if you’re putting in eight hours of solid work day after day, week after week, month after month.

Regardless of all that seeming activity and busy-ness, it turns out that you’re accomplishing very little of anything. It’s as if you are basically just responding to people, and not really doing much in terms of making your brand stand apart from your competition.

You have to understand that the Internet is very competitive. It’s a dog-eat-dog world out there, and believe me, there is no shortage of businesses and experts looking to eat your lunch. You have to take this seriously.

And unfortunately, so many marketers are seemingly just chasing their tails. They get stuck in a rut, and whatever messaging they get out, it is repetitive and basically beat dead horses.

They just keep repeating the same point over and over again, and they make a lot of noise, but it’s really all a waste of time.

Do yourself a big favor. If you’re looking to unify your overall online presence, so that each and every piece of messaging you send out maximizes its effect, listen up.

The best way to do this is to use Facebook Messenger bots. Everything you say to a call to action that leads to people seeing your profile.

Once you get people on your profile, you will be able to deliver your payload. What is your payload? Well, it used to be your website URL. I suggest you change that up.

I suggest that when you call people to action, to check your profile, or to go to your website, get their eyeballs on your messenger bot link.

Get them to click that link so chatbot would kick in, and you can then steer the conversation to where you need it to go. You can take them to different parts of the all too familiar KLT online sales funnel conversion process.

Depending on the keyword query of your prospect, your bot can serve up content that familiarizes the prospect, gets them to like a class of solutions, or pushes the specific solution you’re selling.

In other words, regardless of where your prospect is in the conversion process, your bot can serve up the content that will push them along until they fully trust your brand.

Talk about a quick and efficient way to build trust and credibility online. You can do this on a 247 basis! And best of all, it doesn’t cost an arm and a leg.

That’s how you play the game. That’s how you automate customer service inquiries and turn them into potential sales opportunities.

Let Facebook Bots Help You Create A Topic-Based Sales Funnel

I know that the title of this article is a mouthful, but there’s really no other way to say it. Please understand that typical marketers spend a tremendous amount of time thinking about, formulating, planning for, researching, and then executing content.

After that point, and after all that activity and hours wasted, they do nothing. Please remember that just because you publish a lot of stuff online, doesn’t mean that you are building your brand.

In fact, if you just focus too much on publishing, and not enough on promotions or brand building, you are just wasting your time.

I know that this is not a welcome news to a lot of people. I know a lot of people don’t want to feel bad because what I just said basically calls them out.

I basically just said that they are wasting their time. And that’s precisely what they’re doing, because you have to understand the proper use of online content.

You don’t create content just for the sake of creating it. You don’t just spit out material just for the sake of having something to do. It has to lead somewhere, and this is why all your content has to call people to action.

They have to motivate people to either get in touch with you and ask questions, or otherwise reach out to you.

This is why I suggest that you use the power of chatbots; in particular, Facebook messenger chatbots. The awesome thing about these chatbots is that they are inbound.

They only kick into action once a person on Facebook clicks on the link, and their Facebook Messenger app opens. Once that happens, you have them at the palm of your hand.

Not only can you send them an automated response, but within that response, you can give them a menu of keywords or triggers that can then trigger a multi-topic discussion, that gets to the bottom of their problems.

You have to understand that the only reason why people will try to get a hold of your brand online, is because they have problems. They are trying to solve something. They are trying to figure something out.

They are unclear on certain things. When you make them feel that they matter enough for you to answer their questions, and for you to put in the time, effort, and energy to create a process for them, your brand stands out.

That’s how you play the game. And regardless of the fact that this seems like some sort of inbound customer support scenario, it can still produce tremendous sales opportunities. That’s the kind of attitude you have to have.

Otherwise, all that content you’re just blasting out all over the Internet isn’t really going to do much for your brand. It’s really not going to make your brand stand out, much less, generate sales. So, do yourself a big favor, unite all the themes of your online content into one call to action that plays up your profile.

Once people get on your profile, put your Facebook Messenger chatbot link front and center. That’s how you grab their attention, and that’s how you get more conversations going.

Once you get that conversation going, you have them eating at the palm of your hands. You can direct the conversation. You can shift them to many different areas, and best of all, you can create a positive impression in their minds.

You’re not ignoring them. You’re not sweeping their issues under the rug. You’re not doing any of that. Instead, your brand is right in front of them, front and center.

How To Write Chat Scripts That Actually Get Read

It’s one thing to get excited about Facebook chatbot automation. It’s another to actually pull it off. What’s not to love about chatbot automation in general?

 Can you imagine turning what would otherwise be a flat pointless inbound interaction into a potential sales opportunity?

That’s precisely the kind of opportunity Facebook chat automation and bot programming bring to the table. By making your prospects feel that you are actually listening to them and catering to their needs, you go a long way in building your brand.

This is a great thing, this is a victory in and of itself. However, beyond this, you cannot overlook the tremendous commercial opportunities.

When people come in inquiring about their bill, the discussion doesn’t necessarily have to end there. The script can open up potential other needs that may currently be unmet. And when you do this, you open the door to potential sales opportunities.

It’s not a surprise that a lot of call centers located in the Philippines, India and elsewhere make billions of dollars for their clients based on this model.

It’s an all too familiar story; somebody calls in with a question regarding their credit card bill. The question is resolved satisfactorily, but the customer has questions. These questions are unmet. These questions are unanswered, so they’re looking for solutions.

The customer service representative then patches them through to a sales specialist, and this customer, who originally called in with a potential or borderline complaint, now buys another service.

That’s how you turn what would otherwise be a negative experience into something very positive for your business.

Obviously, call centers, whether in the Philippines or India, cost a lot of money. They definitely cost an arm and a leg when they are based in the United States. So how do you turn this interaction into a reality for your business? Enter chatbox.

When you deploy chatbox using Facebook Messenger automation, you can turn what would otherwise be a simple series of questions into sales opportunities.

Now that sounds great and everything, but the problem is, how do you translate that opportunity, or potentiality into reality? How do you turn the idea into cold, hard dollars in your bank account?

Well, it’s actually more complicated than that because you have to write chat scripts. And the problem is most people will not read it, because by and large, their question may be so tight, maybe so finely defined that the broad or overly general chat scripts really have no way of addressing them.

This is why you have to pay close attention to the actual interaction time your customers have with your chatbox. If you noticed that they’re dropping off after the first couple of questions, then you know that there is something seriously wrong with your script; look more carefully.

If you can, reach out with your follow-up questions to your customers, and get them to supply the answers to you.

Keep fine-tuning and optimizing your chatbot scripts until it leads to more sales prospects or more satisfied customers. That is how you optimize it in real-time. It has to be done on a proactive basis.

You can’t expect the chatbot to sit up and tell you what’s wrong. You’re going to have to dig in. You’re going to have to care enough to figure this out yourself first hand. The good news is once you know what to look for, things will fall into place fairly quickly. The answer will present itself.

Turn Your Business’ Facebook Page Into A Lead Generation Machine By Using Bots

Usually, when people think of bots, they think about Terminator 3. They think about this massive network of artificial intelligence out to destroy the world due to renegade robots.

They think about killer robot armies, out to cause mayhem and murder. Skynet is no longer a fantasy. The world of artificial intelligence has been here for quite some time.

The good news is that the reality of AI is way less scary than the dread vision of Skynet and killer robots. Instead, AI enables your business to stay relevant in the eyes of your target customers.

Facebook Tracking

In fact, every time you interact with content on Facebook, Facebook is tracking you. Facebook is making all sorts of predictions regarding what type of person you are and what kinds of things you are interested in.

These are not empty predictions because Facebook will then use these data to show different ads to you, and based on how you interact with those ads, it would then lead to more ad content.

I know that’s kind of a mouthful, but that’s what’s going on. And the truth is data has been weaponized in this day and age. As much as it’s easy to see the negative aspects of this, you would be a fool to disregard or overlook its positive aspect. I am of course not but sales opportunities.

When you have all that data, and you can feed into software that directs your interaction, or influences the kind of content that you see, this can lead to more sales.

You have to understand that the holy grail of any kind of marketing is to put the right product in front of the right eyeballs at the right time.

The problem with this is that if this was a technical problem that seemed unsolvable up until a few years ago.

Now, thanks to Facebook’s very robust user snooping system, as well as its user profiling system, it’s very easy to read people online and get them the right information at the right, so they can produce the right actions that can lead to the right commercial outcomes for advertisers.

That’s how the game is played, and that’s why Facebook makes billions upon billions of dollars every single year. They have learned how to mine their user data for maximum commercial effect. That’s how the game is played.

That strategy makes Facebook billions of dollars a year. Isn’t it time for you to get in on the action? No, I’m not talking about you setting up your own rival social networking system.

Instead, I’m talking about you using Facebook’s recently opened Messenger platform and automating it. When you incorporate your Facebook chatbot into your existing Facebook page infrastructure, you can turn your business’ existing Facebook page into a lead generation machine.

No, this is not a fantasy. No, this is not a theory. No, this is not speculation, this is the truth. The technology is there.

Use Facebook Messenger Chatbot For Your Page’s Comments

Let’s get real here; the vast majority of your posts on your Facebook page are flat. They are lifeless and they really don’t do much as far as your bottom line is concerned.

Unfortunately, the vast majority of Facebook marketers turn a blind eye to this. They think that this is part of the game.

They basically feel that they just have to produce content day in, day out, and sooner or later something will click, sooner or later, somebody may react positively to their content, leave a comment, and possibly click on their homepage.

That’s too much of an assumption to make. You have to understand that the vast majority of Americans think that time is a luxury. They have many places to go.

They have many other things to do, and the last thing that they want to do is to basically try to figure out your Facebook page. This is why it’s really important to focus less on the content of your Facebook page and focus more on the direction of that content.

I’m not saying that you should post complete and total garbage. I’m not saying that you should just copy and paste your competitors’ materials and content strategy and call it a day. I’m not advocating for any of that. Instead, I want you to look at the big picture.

I want you to ask yourself, “Why am I doing this? Why am I posting all these materials? What is my point? Where is this all leading to?”

If you can’t answer that with a clear, cohesive, and powerful answer, then let me supply the answer for you. The answer should be your Facebook Messenger chatbot link. That’s the answer. Why?

You use that link to organize your content strategy. Maybe, with one piece of content, you’re trying to inform people. Maybe, with another piece of content, you’re trying to build credibility and authority.

Maybe with another piece of content, you’re trying to debunk misconceptions about your brand.

That’s a lot of stuff. It’s very easy to find yourself running around in circles like a chicken with its head cut off. Not exactly a winning strategy, right?

So, do yourself a big favor, use your Facebook Messenger chatbot link as the organizing purpose for your content.

This means that all your comments, all your content, all the materials, photos, and videos that you share on your page would highlight your Facebook Messenger.

So, when people click on that, you can then sign them up to your mailing list and then engage with them based on their concerns.

Your comments help qualify you as an expert. But your call to action enables you to collect or directly benefit from the expertise and credibility you build. By simply asking people to view your profile and putting your chatbot link front and center, you gain a powerful conversion tool.

This not only makes your brand appear more human and caring, but this can lead to solid sales opportunities.

Using Facebook Messenger Bot For Your Groups

Usually, when people think about Facebook Group marketing, they usually think about sharing a link to a post of their Facebook page.

You really can’t blame people for thinking this way, because this is how Facebook Group marketing has been done for many years now. People keep doing this because it works.

For the longest time, this is a great way to sponge off traffic from a highly niche targeted and interest-specific groups to niche-related blogs.

You basically post on your Facebook page and you then click the link of that page post to your group post. Your group will then show a preview of your Facebook page post.

When people click on that link, they end up on your Facebook page, and from your Facebook page, it takes only a couple of clicks to get to your website.

This is how people normally play the Facebook groups marketing game. The problem is this leave’s a lot to be desired, it really does.

You’re not really building a brand. There are so many ways to be misunderstood. There are so many opportunities for there to be some sort of disconnect between the value you bring to the table and the brand that you are actually managing to build. It is no surprise that a lot of online brands are badly constructed.

It’s as if their target customers are the ones who are crafting the brand. It’s always a bad idea to let your target customers craft your brand. Who knows what they would come up with? Who knows what kind of prejudices and biases they have coming in?

There’s just too much uncertainty out there. You really can’t roll the dice as far as your brand is concerned.

This is why it’s a good idea to take the bull by horns and be more proactive. Be more hands-on with the brand that you’re building for yourself on Facebook and other platforms.

How do you do this? By simply choosing to weaponize your Facebook group’s presence with Facebook Messenger bot. That is how you play the game.

So, when you share content on Facebook groups, they should lead back to your page. But once they’re on your page, you should make your Facebook Messenger link be the star of the show.

You can call people to action in the article. You can call people to action in the post. You can post all sorts of graphics that highlight your Facebook Messenger chatbot.

Whatever the case may be, all attention must lead to your chatbot, because that’s how you convert them. That’s how you prove to them that they matter enough to you.

That’s how you play the game. Otherwise, it’s too easy to just play the game to lose, seriously.

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