Welcome to the beginner’s guide to Twitter Tips and Tricks for marketing. If you’re looking to get started or just here to brush up on some of the fundamentals of the site or looking to tweak your Twitter marketing skills, you’re in the right place.
In this guide, we’ll take a look at the various features that make Twitter such a unique social network, and what it has to offer you personally and for your business.
Let’s be clear here. To become successful on Twitter, you cannot just rely on content. I know that’s kind of a shock to a lot of people. After all, the old saying, “Content is king” shows no signs of ceasing to be true.
Think about it, when people read content, you actually position their mind, you condition what they’re thinking, you have a role to play in determining what they think is important and what can be safely disregarded.
Once you get somebody’s attention, you get a chance to influence that person. You probably don’t need me to remind you of this basic fact about the human condition. The problem is, most people who try to market on Twitter are completely blind to this.
They think that this is just some mild psychological detail to remember from time to time but does not weigh in much as far as their specific Twitter marketing efforts go.
Too bad. Why? This is actually the cornerstone of highly effective Twitter marketing. You have to sell your persona. You have to sell people on the fantasy. What is fantasy?
That you really know your stuff. I’m not putting you down, I’m just laying it like it is. If you want to be truly honest with yourself, there are probably bigger and more credible experts out there. You know it. They know it.
The problem is if you do not market on Twitter using the right persona, your inadequacies are all too apparent. People can see through you. People can spot you a mile away and guess what? They’re not going to trust you.
They couldn’t care less. This is why you need to build a persona. Your persona establishes credibility. It projects your authority, so people are more likely to give you the benefit of the doubt. How do you do this? Well, there are three things you can do.
First, must have graphical brand consistency. In other words, if people want to cross your brand on YouTube, the look and feel of your brand should be similar enough to the impression they get on Twitter. When they run into you on Pinterest or Instagram, everything should fit together.
The great thing about this is, the more they interact with your brand, the more credible you become. The more they run into your graphics, the more they’re reminded of what kind of value you bring to the table.
Second, interlocking content feeds. This is just a fancy way of saying that when you post on YouTube, you should also promote stuff that you do on Twitter and vice versa. When you promote on Pinterest, you should talk about the stuff that you do on Twitter, Facebook and everywhere else.
In other words, regardless of where people find you in the vast chaotic world of social media, you remain consistent with your image. Your image becomes a place they can return to. What place is this? Your brand. Platform-specific content
I wish I could tell you that you just recycle stuff all over the place. It would be so easy. It would make life so much simpler. Unfortunately, that is a one-way ticket to failure. You have to understand that when people look for your brand on YouTube, they are looking for YouTubespecific content.
They’re not looking for your tweets. They’re not looking for some weak slideshow of the text that you post on Quora. They’re looking for video. In other words, they’re looking for content that is specifically tailored to the social media platform you’re on.
So, how does this work? If you’re on a platform that is big on pictures, you must have picture content. If you’re on a platform that is primarily video, then you show video content. Now, keep in mind that that this is not just converted or transformed content. This must be specifically created content for that platform.
This might seem expensive, but it doesn’t have to be. There are all sorts of tools you can use from all over the internet where you can turn articles into whiteboard videos and all sorts of stuff. The key here is to think big.
You should develop as many different trickles of traffic from many different social media platforms. You may be thinking that these are small trickles of traffic that may not amount to much. Well, you might want to think again.
Small streams of traffic, when added together turn into mighty rivers of traffic. These rivers of traffic, when properly managed, can turn into a nice substantial stream of cold hard cash.
Don’t Let Your Tweet Content Go To Waste
I remember the first time I got active on Twitter. I was basically tweeting up a storm. Somebody would tweet stuff, I would get inspired and I would tweet about it.
I would come up with original materials and I was really letting my passion drive me forward. I wish I could tell you that just my passion led me to instant success. Unfortunately, if I were to say that to you, I would be flat-out lying.
The truth is that I was miserable. I failed. Believe me, it wasn’t for lack of trying. I was basically tweeting constantly, day after day. We’re talking half the day here, every single day, like clockwork. What did I get for all my time, effort and drama? Nothing. Frustrating, right? Discouraging? Absolutely.
The good news is just like with any failure in life, there are always seeds of victory if you look hard enough. It turns out that most people could care less about my impressions.
They couldn’t care less about the stuff that I found important. Instead, people in my niche paid attention to stuff that they are interested in. They paid attention to the stuff that they found important.
It really is quite a personal revelation that I did not see this coming in. Of course, for most people, this makes all the sense in the world. At the end of the day, it doesn’t really matter what the seller thinks.
It’s all about the buyer. If you get the buyer to feel that they matter and that they got a good value, they will buy from you and keep coming back.
Now, if you are a seller and you’re all excited about this stuff that you have to offer, and you think it’s the best thing since sliced bread, it doesn’t necessarily mean that your buyer will have the same impression. It does not always follow that you would see eye to eye.
You may be all excited and pumped up about something, but most of the world couldn’t care less. Do you see how this works?
This is why it’s really a good idea to do what I did. I reverse engineered what my competitors were doing, and I got better results. I came up with the original content that I know works. Why? It’s based on the success of my competitors.
My problem at this point was no traffic because I was getting good traffic. For the most part, I was going about it the right way. My big problem was one on return on effort.
I don’t know about you but coming up with highly original content based on themes that are popularized by your competitors takes up a lot of time, effort and energy.
While I did try outsourcing, it simply took too much of my time. So, what I did was I did stuff on my own. This did not exactly deliver maximum return on effort. I plodded along settling for whatever I can get using this strategy until it dawned on me that I can repurpose my content. That’s just a fancy word for saying recycling. Basically, what I did was I wrote tweets in question form. This is very engaging.
Once I found questions on places like Quora, I would then publish my answer. By doing this, I killed two birds with one stone. First, I produced content for Twitter. Second, I ended up producing content for Quora.
The great thing about all of this is that it did not take much conversion to go from one platform to the next because they already used some sort of question and answer dynamic.
You see how this works? After that, I went further. I turned my question and answer content into videos. I uploaded videos to YouTube and got traffic from YouTube. I also turned them into pictures.
After doing so, I would share them on Instagram and Pinterest. I would get traffic from those. The key here is to get traffic from as many different places as possible, using recycled or reformatted versions of the content you originally published on Twitter.
This way, your killing many birds with one stone. They all lead to the same place. They all lead to your website, your blog or whatever it is that you’re promoting that needs a lot of online traffic.
The best way to get traffic, of course, is through content. When you tell people that you have certain things that you’re talking about it, they pay attention. They sit up and pay attention. Using this technique to pull traffic from all four corners of the Internet.
How To Spot Real Influencers On Twitter
Make no mistake, it’s very easy to get excited to get influencer marketing. After all, these people already have an inside track into the people you’re trying to reach.
For some time, they have established a community around their content. These are people who are truly interested in what these influencers have to say. This did not come easy.
This definitely did not happen overnight. They had to produce a lot of niche specific content to draw these followers from all over Twitter.
When you reach out to these influencers and develop a working relationship with them, you get to leverage whatever brand they have managed to produce.
That’s really what’s going on. This is tremendous because you don’t have to put in the time, effort, energy and patience to build such an audience. These audiences already exist. These different influencers act as gatekeepers for these audiences.
The idea is to a get a deal going with them, so they can share your content, you get a fresh set of eyeballs and you also end up further enhancing their credibility and authority.
Done properly, this type of arrangement produces a win-win situation. Sounds good so far? It should. This saves you a significant amount of time and effort.
The problem is how do you know who is who? This is the big challenge with Twitter. You probably don’t need to me to remind you that there are a lot of fakes out there. There are a lot of seemingly influential accounts that don’t really have real credibility.
This is because they are usually created by software that automatically publishes content. They also manage to follow and unfollow a wide range of random people.
This is going to be a problem because when people get followed, a significant percentage of them would follow back. Perhaps this is done out of courtesy, reciprocity or maybe they do this out of the kindness of their heart.
Whatever the case may be, it complicates things for you. It really does. Why? You want to follow and possibly get followed back by people who are actually interested in your niche.
You’re not interested in random people. You couldn’t care less about people who would just essentially follow anything that follows them first. Those people are not going to buy from you.
That’s just not going to happen. Sure, for time to time, you would get a random purchase from some sort of curiosity seeker, but it’s probably also equally likely that they would ask for a refund.
It’s rough. How do you tell who is who? Here are just some key points to look at when it comes to finding real influencers. Good following to follower ratio
When you look at an account on Twitter, you can see how many people they’re following and how many people are following them. If you see that there is a very big difference between the number of accounts they follow and the people following them, there’s a good chance that you are looking at a real account. On-point Tweets
This is the main proof you should be looking for. As the old saying goes, the proof is in the pudding. When you look at what the particular account is tweeting recurrently, then this should let you know whether they are actually interested in your niche.
If they are, then there is a strong chance that people that follow them are interested in your niche as well.
Pay attention to the consistency of the topics they talk about. Look at all their tweets and see if you can pick out a niche pattern. If it turns out that they are basically tweeting about every subject under the sun, you probably would be better off not following them. Look for signs of real engagement
If it turns out that this account actually takes the time to respond to each and every tweet, you may be on to something. This may be a real account.
After all, they’re investing a considerable amount of time and effort and actually engaging people who pay attention to their content.
Keep the three key indicators above in mind. If you’re serious about finding real influencers on Twitter, make sure you know what to look for. Otherwise, it’s going to be like trying to find a needle in a haystack.
How To Get Leads Using Twitter
Leads, of course, are email addresses. When a person gives you his or her email address, they’re essentially giving you permission to follow up. Maybe they would sign up on your mailing list or a special promo.
Whatever the case may be, when they give you their email address, they are giving you permission to contact them and talk to them regarding a particular subject matter.
Sounds good so far, right? Well, here’s the problem. A lot of people think that they have to pay an arm and a leg to get leads using Twitter. They have resigned themselves to thinking that they basically have to spend a huge chunk of their money to get a decent amount of leads.
Now I wish I could tell you that once you get these leads, they will automatically translate into dollars in your bank account. Unfortunately, that isn’t the case.
Just because you got a lead, doesn’t necessarily mean that this person would genuinely be interested in what you have to offer. This is why you have to have a massive number of leads because only a relatively small fraction of them actually convert.
Depending on how you play the game and the value of the product or service you are offering, that may be all you need. Even though only a tiny fraction converts, the profit margin is so high that it’s all worth it.
Believe it or not, you can get leads using Twitter. The big surprise? You don’t have to spend a cent. Here’s how you do it. Target niche hashtags using niche third-party content
The first thing that you need to do is to reverse engineer your competitors on Twitter. These are people and businesses who are trying to attract the same audience as you are. Pay attention to the kind of content they share and the hashtags that they use. Copy
these. I’m not suggesting that you just copy and paste these and that would be that. I’m talking about copying and pasting hashtags and pairing them up with third-party content that is similar in subject matter and theme. Reverse engineer high authority Tweets
Have you noticed that a lot of your Twitter click-throughs involve one particular type of content? Pay attention to this pattern. Look for similar content and come up with your own version.
You don’t have to do things by hand and write this stuff yourself. You can outsource using excellent services like ozki.org or similar services.
Whatever the case may be, get a good idea of what is in most demand among your actual Twitter followers and then give them more of that stuff.
The big difference here, of course, is you are going to come up with your own stuff, so when they click through, they end up on your website. Mix in links to squeeze pages
It’s a great thing to have a lot of clicks going to your website. That is beyond dispute. However, if you really want to make money, you can’t just focus on drawing traffic to your site because a lot of them probably won’t convert. You need a more direct approach.
This is where tweeting more of your squeeze page as your number of follower’s increases is a good idea. The key here is time timing. You can’t do this right off the bat.
It wouldn’t be advisable to do this just as you are starting. Instead, you have to wait until you have a decent number of followers. That’s when you can start tweeting the direct link to your squeeze page.
I’m sure you can figure out why this has to be done this way. It only makes sense that you should do this after you’ve established credibility.
How To Engage Influencers On Twitter
If you’ve gone through the very difficult process of figuring out who’s who in your niche on Twitter, the next step is engagement. I cannot emphasize looking for the right people enough.
If you engage the wrong people, you will be wasting your time. It doesn’t matter how positive their reception of you is. If they’re the wrong people, then they’re not going to do you any good. You have to make sure that you truly grasp this.
Next, once you are in front of the right eyeballs, what do you do? How do you engage influencers on Twitter for maximum benefits? Here’s how you do it. Post high quality niche content first
Before you engage in highly influential people on Twitter in your niche, establish credibility. This is non-negotiable. This has to be done. It doesn’t matter whether you’re a veteran or you just started, you have to go through this. You have to earn their trust.
When you post high quality niche content on Twitter, you’re letting them know in no uncertain terms that you know what you’re taking about.
You make them aware that you’re directly interested in a particular topic and you enough about it to keep producing content about it. This will qualify you in their eyes. At the very least, this will separate you from some random spammer that is just trying to use them. Engage them based on their content
It’s very tempting to engage influential people on Twitter by simply saying, “Good post,” or “You’re a genius,” or somehow trying to kiss their butts. A lot of people think that this is a shortcut, but what they don’t realize is how much a waste of time it is.
How come? All these people get their butts kissed all day, every day. What else is new if you try to do it?
Do something different. Engage them based on the actual content that they share. These people are mature adults. They’re not looking to get flattered. Instead, they’re looking to get called out and engage with people.
Maybe they did something wrong or presented an idea that is halfbaked. Whatever the case may be, they actually appreciate it when people call them out.
They like being challenged. That’s how you know you’re dealing with the real deal, not just somebody who is just faking it. Engage them based on their content because they know when they are participating in a real conversation about their material, eventually their material’s quality increases. Get on the radar, then ask for benefits
The more you engage with influence leaders based on their tweets, the more they respect you. Of course, this has to be the right type of engagement. You can’t just flatter your way to the top. Once you have done this enough, you get on their radar and then that’s when you can ask for benefits.
What kind of benefits are we talking about here? Well, you can ask for a guest post. You can ask to get an interview or to interview them. You can ask to be a part of some sort of blog alliance. You can ask them to tweet your stuff.
There are just so many ways you can go forward with this. All it takes it you committing to putting in the time, effort and energy to make this happen.
This means you have to truly engage with these accounts and that you have to wait. This can’t happen overnight. This also means that you must deliver solid value as far as they are concerned. You have to remember that the best deals are win-win deals. Everybody has to walk away with sort kind of advantage.
Unfortunately, for too many people on Twitter, they always think of Twitter as a one-way street. They think of it as just this place on the internet where they can get free traffic.
In other words, for you to win, you’d think other people have to lose. This is a bad deal. You have to always think of how everybody can benefit. That’s how you play the game.
A lot of people are under the impression that just because they reverse engineered their competitors’ hashtags on twitter that they’ve got it made.
I can understand why people think this way. It is definitely so much easier if things worked out this way. Can you imagine just looking for your competitors, finding their tweets, paying attention to their hashtags and copying and pasting the same tags to your stuff?
It would be great be great if things actually worked that way. Unfortunately, things that look so simple on paper are actually quite complicated when the time comes for you to implement them.
Hashtags is one of these things. You have to understand that hashtags help stuff get found om Twitter. It’s kind of like a categorization tool.
For example, if you post a tweet about Donald Trump, it helps tremendously if you put: #Trump, #Presidentoftheunitedstates, #Unitedstates and other similar hashtags. These hashtags provide context. They enable people to search for content with context in mind.
With that said, there are also trending hashtags. These are hashtags that are basically popular for a few hours and then they fizzle out.
However, for the few hours that they are popular, a lot of people search for them. A lot of people click through and it’s quite possible to get a tremendous amount of traffic using trending hashtags.
The problem is that trending hashtags may not be niche specific. This is a serious problem. Why? If you use these trending hashtags to promote content that you know is not related to the hashtag, you’re essentially spamming.
This is called Hashtag Spamming. What you’re doing is you are trying to piggyback on the hashtag that trending and trying to exploit the huge amount of attention a particular hashtag is getting in order to get a lot of traffic to your content.
This is not exactly a new idea. People have been doing this for quite some time. In fact, a lot of people have developed coping mechanisms to avoid this kind of thing.
They don’t want to waste their time clicking on the wrong link that takes them to something that’s completely unrelated to the hashtag they’re following. The name of the game is to play it safe
So, what is the secret to success when it comes to hashtags? Well, first of all, you should not play the trending hashtag game. Seriously. If you are really concerned about the quality of the brand you’re building online, you really cannot afford to screw around with Hashtag Jacking.
That’s what you’re really doing. You are jacking the hashtag for your interests. You’re basically just trying to drum up traffic by jacking a hashtag.
Instead, you should focus on really targeted hashtags. These really cut to the bone of your niche. They are very specific. Now, the great thing about this type of hashtag strategy is you fine-tune your content focus.
You make it clear to people on Twitter that you are genuinely interested in one particular type of content and it doesn’t really matter if the hashtag gets a lot of traffic or not. You’re just focused on specificity.
Believe it or not, if you do this, you end up doing your brand a big favor. Not only is it easier for people who are truly interested in your niche to find you, but they start regarding your brand as credible and trustworthy.
Why? You’re not playing games. You’re not distracting people. You’re not playing a bait and switch game. Instead, you look very transparent.
The more you establish a “what you see is what you get” image, the more people will trust you and the more clicks you get on your links.
Again, this doesn’t happen overnight, but a little bit of trust can definitely go a long way.
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